The drama is so far the most talked about Korean drama in 2019 thanks to its average and peak buzz scores of 32.8 percent and 37.0 percent, respectively. In addition, the “buzz” ratings support Google’s data naming SKY Castle as the biggest Korean TV show search trend of the year. However, it went on to surpass the 20 percent mark in January 2019 and became the highest-rated cable Korean drama of all time in terms of peak TV rating. It premiered in November 2018 with a humble rating of less than 2 percent. The drama’s popularity in Google search is supported by its TV ratings. (“SKY” is also an acronym that refers to the three most prestigious universities in South Korea: Seoul National University, Korea University, and Yonsei University.) The drama revolves around these families as they try to keep their prestige by making sure that their children go to the best universities in South Korea’s capital.
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The title “SKY Castle” refers to a fictional, exclusive residential area in Seoul that is home to wealthy families who each boasts of an excellent educational and professional background. Hotel del Luna also made it to the top 10 as the ninth placer. In the overall search terms ranking for South Korea, SKY Castle ranked fourth, following Thanos (no. Interestingly, the US TV series Game Of Thrones came in sixth in the ranking, followed by Arthdal Chronicles (tvN), The Fiery Priest (SBS), My Only One (KBS2), and the variety show Produce X 101 (Mnet). tvN’s travel-reality show Kang’s Kitchen rounded out the top 5. It is followed by Hotel del Luna (tvN), Extraordinary You (MBC), and When The Camellia Blooms (KBS2). In South Korea, SKY Castle (JTBC) was the biggest search trend of 2019 in the TV category’s top 10, which is comprised of seven Korean dramas.